RVRC Holding AB (publ) announces that its subsidiary ICIW (ICANIWILL) will open its first outlet store in Helsinki tomorrow, 27 August 2026. The store will be the brand's second physical store and marks a continued step in the Finnish market.
The store is located at Helsinki Outlet and offers ICIW's range of training apparel at outlet prices, including collections from previous seasons.
"Finland is one of ICIW's most important markets. Following the successful opening of our brand store in Helsinki, opening an outlet store is a natural part of our growth strategy and a way to further strengthen our presence in Finland," says Paul Fischbein, CEO of RVRC Holding.